How to Evaluate Your Finance Department

Nobody knows your business better than you do. After all, you are the CEO. You know what the engineers do; you know what the production managers do; and nobody understands the sales process better than you. You know who is carrying their weight and who isn’t. That is, unless we’re talking about the finance and accounting managers.

Most CEO’s, especially in small and mid-size enterprises, come from operational or sales backgrounds. They have often gained some knowledge of finance and accounting through their careers, but only to the extent necessary. But as the CEO, they must make judgments about the performance and competence of the accountants as well as the operations and sales managers.

So, how does the diligent CEO evaluate the finance and accounting functions in his company? All too often, the CEO assigns a qualitative value based on the quantitative message. In other words, if the Controller delivers a positive, upbeat financial report, the CEO will have positive feelings toward the Controller. And if the Controller delivers a bleak message, the CEO will have a negative reaction to the person. Unfortunately, “shooting the messenger” is not at all uncommon.

The dangers inherent in this approach should be obvious. The Controller (or CFO, bookkeeper, whoever) may realize that in order to protect their career, they need to make the numbers look better than they really are, or they need to draw attention away from negative matters and focus on positive matters. This raises the probability that important issues won’t get the attention they deserve. It also raises the probability that good people will be lost for the wrong reasons.

The CEO’s of large public companies have a big advantage when it comes to evaluating the performance of the finance department. They have the audit committee of the board of directors, the auditors, the SEC, Wall Street analyst and public shareholders giving them feedback. In smaller businesses, however, CEO’s need to develop their own methods and processes for evaluating the performance of their financial managers.

Here are a few suggestions for the small business CEO:

Timely and Accurate Financial Reports

Chances are that at some point in your career, you have been advised that you should insist on “timely and accurate” financial reports from your accounting group. Unfortunately, you are probably a very good judge of what is timely, but you may not be nearly as good a judge of what is accurate. Certainly, you don’t have the time to test the recording of transactions and to verify the accuracy of reports, but there are some things that you can and should do.

Insist that financial reports include comparisons over a number of periods. This will allow you to judge the consistency of recording and reporting transactions.
Make sure that all anomalies are explained.
Recurring expenses such as rents and utilities should be reported in the appropriate period. An explanation that – “there are two rents in April because we paid May early” – is unacceptable. The May rent should be reported as a May expense.
Occasionally, ask to be reminded about the company’s policies for recording revenues, capitalizing costs, etc.

Beyond Monthly Financial Reports

You should expect to get information from your accounting and finance groups on a daily basis, not just when monthly financial reports are due. Some good examples are:

Daily cash balance reports.
Accounts receivable collection updates.
Cash flow forecasts (cash requirements)
Significant or unusual transactions.

Consistent Work Habits

We’ve all known people who took it easy for weeks, then pulled an all-nighter to meet a deadline. Such inconsistent work habits are strong indicators that the individual is not attentive to processes. It also sharply raises the probability of errors in the frantic last-minute activities.

Willingness to Be Controversial

As the CEO, you need to make it very clear to the finance/accounting managers that you expect frank and honest information and that they will not be victims of “shoot the messenger” thinking. Once that assurance is given, your financial managers should be an integral part of your company’s management team. They should not be reluctant to express their opinions and concerns to you or to other department leaders.

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Learn How Your Finance Department Can Inspire Growth

Almost all departments within all companies have an untapped ‘cognitive surplus’. A ‘cognitive surplus’ is the difference between the specific tasks an employee is assigned to do and what they actually are capable of doing – the actual versus the potential work.

It seems obvious, but to tap into it the ‘Cognitive Surplus’ can make a huge difference.

Companies such as 3M, Dell and Google have all implemented what is called ’20% time’ or ‘innovation time’ – one day of their working week, dedicated to whatever projects they like… provided it benefits the company in some way.

Does it pay off?

One might wonder: Does it pay off? Well, at Google this has resulted in successful projects such as Gmail, Google News and AdSense, and according to ex-employee, Marissa Mayer, as many as half of Google innovations are a result of ’20% time’.

But, while this approach might be considered something market leaders can utilise, many finance departments perceive they barely have the time to complete all the necessary work at present, never mind crafting new and innovative ideas, supporting procedures that aid business growth.

Yet finance departments really do need this ‘innovation time’.

In this slow and sometimes contracting economy, the next two years will be critical for businesses. It will fall largely on finance departments to walk the thin line between productive spending and managing a dwindling pool of resources. Additionally, with a host of new financial regulations coming into place in this two-year period, financial departments will be instrumental in helping businesses to remain compliant without losing their current standing.

This extra pressure and workload will make it difficult for finance to inspire new talent whilst holding on to the employees they already have. Finance professionals require stimulating challenges without being overloaded with extra work – they need ’20% time’ to effectively tap-in to their expertise, and not have their time consumed by lengthy, repetitive tasks – that can be automated.

How to make time for tapping into ‘Cognitive Surplus’ in the finance department

One way in which businesses can help free up some of their finance department’s time to complete tasks, is by automating the tedious and time-consuming tasks that turn prospective talent off finance work. Reconciliation is one such set of tasks that finance professionals find particularly tiresome and time consuming. Fortunately it is now possible to automate account reconciliation, processing hundreds of thousands of transactions in just minutes rather than hours or potentially days.

While significantly reducing reconciliation errors, automation also frees up large chunks of time that could be dedicated to maintaining compliance, providing strategic insight in this tough economy.

This additional time could even become the rarely considered ‘innovation time’ your business needs to inspire growth and stay competitive.

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Managing Responsibilities In Departments

All organizations, including businesses, have managers. They may not be called managers because there are some other titles which can be used such as, leader, director and so on. No matter what is the title, the task is the same or much of similar and no matter what is the organization. If you are a student in a school or if you are in full employment, the managers of your organization will have to fulfill a few tasks. These tasks are to plan, organize, co-ordinate, command and control In other words, people also say that managers “POCCC.”Most businesses have departments organized on “functional lines.” This explains a functional structure of the business.

These departments are Human Resource department, Marketing Department, Accounting and Finance Department and Production Department. Every department plays its role in running a stupendous business.
• HUMAN RESOURCE DEPARTMENT:

Managers in this department are responsible for, recruiting staff, preparing job descriptions, planning and implementing staff training programs, keeping staff records, disciplining and warning staff if necessary, negotiating with workers, interviewing and selecting staff and predicting number of employees needed for the business. This department is very vital for the business in many ways. With the increasing cost of recruiting staff, it is necessary for the HR Department to manage people firmly.

• MAKRETING DEPARTMENT:

The managers in this department will be responsible fore, market research into existing or new markets in order to identify new market opportunities, planning new products, working closely with Research and Development Department and Production Department, deciding on the best marketing mix product and also make sure that this is put into effect and also keeping records of the sales of the each product. Without effective marketing, it is not possible for a business to survive. The marketing managers play a key role in keeping in contact with the consumer to those products will meet their need.

• ACCOUTNING AND FINANCE DEPARTMENT:

The main responsibilities of the managers include, recording all financial transactions with other firms, collecting all of this data together and presenting it in the form of regular accounts, preparing budgets for whole of the business, keeping control of the cash flow, deciding on the most appropriate methods of finance and analyzing the profitability of new investment projects.

• PRODUCTION DEPARTMENT OR OPERATIONS MANAGEMENT:

The managers in this department will have to fulfill the responsibilities as, ordering stick of material and other resources to allow production to take place, locating buildings in the most cost-effective areas, developing and designing new products to allow production to take place and deciding on production methods and machinery.

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